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A must-read for every designer and ‘enterpreneur’. Keywords for me are focus, coherency and vision. Although extensive descriptions make it sometimes hard to read, a great source for self reflection and inspiration.

Looking for designers (By Thierry Metroz, Design director Citroen)

So, once again, design is not only about creating nice images. Vision is what counts. Mr. Metroz, design director of Citroen clearly explains:

“We are not talking specific schools, we’re open to all. The talent and the portfolio is the main requirement, it doesn’t matter whether it’s RCA, Strate or Art Center. In fact it’s difficult to find designers with a very specific vision, too many portfolios are too generic and it’s difficult for me to be surprised, to go ‘wow, I never saw that before’. That’s what I’m looking for. Possibly one designer in 200-300 has that. But it’s very rare”.

(C) www.cardesignnews.com